Chinese shopping center goes big with LED digital signage

As LED technology evolves, customers and architects continue to take advantage by creatively lighting up every type of space imaginable, according to LED manufacturer Daktronics.
Most recently, Wuxi Inter IKEA Center Property Company Ltd. in Wuxi, China, installed a large video display and covered a three-story glass elevator shaft with freeform LED elements from Brookings, South Dakota-based Daktronics, according to an announcement from the LED signage provider.
"Daktronics provides state-of-the-art LED technology [that] is quality assured, both in use and installation," said Magnus d'Oldenburg, senior property director for Inter Ikea Center China Ltd., in the announcement. "Our new huge screen makes an unforgettable impression."
The freeform installation covers three sides of the elevator with Daktronics ProPixel freeform elements on 50-millimeter line spacing. The back section measures 15.46-meters (50.72-feet) high by 7.6-meters (24.9-feet) wide and each side section measures 15.46-meters (50.72-feet) high by 2.6-meters (8.5-feet) wide. The shopping center can now provide dyanamic, timely advertising and messaging to shoppers in a space that is commonly used for static signage, the company said.
The main video display measures 9.8-meters (32.15-feet) high by 6-meters (19.68-feet) wide and features 10-millimeter line spacing of surface-mount device LEDs. SMD displays allow for tighter LED spacing to provide crisp, clear imagery and video with exceptional contrast and wide angle visibility, according to Daktronics.
"The Inter IKEA Center Group selected Daktronics out of the field of vendors to provide LED video displays for their Wuxi Livet Shopping Center," said Jon Minor, China sales and marketing director. "We understood that they were interested in providing very special display systems to help differentiate their facility in the Chinese market. By reviewing the interior design and visiting with the designers on the project, we created special designs to give them artistic displays that would provide revenue-generating opportunities for the venue."